Uh oh, Apple, it's ON, baby! Xbox 360 will be supporting SD and HD downloads of movies and TV shows. They specifically mention HD purchases of TV shows, including classic Star Trek (oooh, gotta tell the neighbors!). They don't mention cost of rentals of HD movies, nor do they mention how blinking long it's gonna take to download something that really is HD (I'm assuming 720p).
Other sites report that rental media will only stick around for 24 hours after you start playing it. That's fine, as long as the price is fair. In fact, most movies I'd rather rent... if I'm going to buy it I'll buy it on a disc of some sort. Apple's FairPlay DRM really needs to figure out how to do a rental of some of its media, as I'm certainly not going to pay Apple's price to own a featureless, menuless, non-anamorphic SD movie.
Anyhow, this makes the Xbox 360 purchase even more inevitable-er.
Watch Movies and TV On Your Xbox
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