Everyone is going on about how HD DVDs (whether HD-DVD or Blu-Ray) is going to get everyone all hot and bothered. Well, not necessarily. See, if you want people to buy yet another version of your movie that they already have on DVD, you better count on those people being able to recognize the quality difference between their SD DVDs and an HD one.
Easy, you say? Apparently not. Below is a link to an article I saw mentioned on Slashdot, discussing a recent survey that cable set-top box maker Scientific Atlanta took. They claim that a huge number (up to half) of HDTV owners think they're watching HDTV, when in fact they haven't gotten a HD cable box, or OTA tuner, and are in fact NOT watching HD programming. Some people think that just because a program says at the outset that it's in HD, then they must be watching it in HD. Others think that it looks just fine as it is. And those people are the ones who aren't going to run out and get Lord of the Rings on HD-DVD.
The Technology Liberation Front: Video Placebo: Is that Really HDTV You Are Watching?
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